Research Shows That While Feature Bloat Can Increase the Capability

question 115

Multiple Choice

Research shows that while feature bloat can increase the capability of a new product and encourage a purchase,

• A) consumers are unable to articulate their reasons for purchase, which limits positive word of mouth.
• B) few brands take advantage of the opportunity to improve their offerings.
• C) there is typically such a large increase in price that few buyers respond.
• D) competitors typically respond so quickly that there is little impact on sales.
• E) the actual usage experience after purchase results in consumer dissatisfaction, or feature fatigue.

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