Marketing Dashboard Map -In the Marketing Map Above, the Annual Growth Rate in Growth

question 316

Multiple Choice

Marketing Dashboard Map
-In the marketing map above, the annual growth rate in each state is shown. There are 11 "good" states (CA, NV, AZ, NM, CO, TX, LA, MN, IL, GA, and FL) and 15 "bad" states, meaning very poor states (ID, UT, NE, IA, OH, WV, NC, PA, MD, NJ, CT, RI, VT, NH, and ME) . If you were a marketing manager faced with this dashboard, which of the following would be the best action?

• A) focus on the shortfalls in Idaho and Utah
• B) revise the relevant goals for both the East and West Coast
• C) conduct additional market research in the Southern United States
• D) examine your distribution system in the Northeastern United States
• E) change the marketing metric being used to evaluate cities individually

---

Definitions:

Sucrose

A type of sugar found naturally in most plants, commonly known as table sugar, and composed of glucose and fructose.

Sodium Cyanide

A chemical compound that is highly toxic and widely used in industrial processes, especially in gold mining.

Negatives

In photography, a reversed image with inverted colors and values; in general usage, aspects or conditions that are not favorable or desired.

Connectionist Models

A computational approach in cognitive science that models mental or behavioral phenomena as the emergent processes of interconnected networks of simple units.