In the New-Product Process, Product Ideas That Survive the Business

question 173

Multiple Choice

In the new-product process, product ideas that survive the business analysis stage proceed to the __________ stage.

• A)market testing
• B)screening and evaluation
• C)business analysis
• D)development
• E)commercialization

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Definitions:

Cognitive Abilities

Cognitive Abilities are the mental skills that enable learning, problem-solving, reasoning, and understanding, including memory, attention, and executive functions.

Piaget

A Swiss psychologist known for his pioneering work in child development, particularly in the field of cognitive development.

Scientifically Tested

Evaluating hypotheses, theories, or products through rigorous and structured experimentation or methods to determine their validity or efficacy.

Formal Operational

A stage in Piaget's theory of cognitive development where individuals begin to think logically about abstract concepts.