Generating Insights Leading to Marketing Actions Based on Massive Numbers

question 214

Multiple Choice

Generating insights leading to marketing actions based on massive numbers of people's ideas is called

• A)brainstorming.
• B)groupthink.
• C)outsourcing.
• D)crowdsourcing.
• E)NIH method.

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Definitions:

Dysfunctional Conflict

A type of conflict that hinders organizational performance, disrupts operations, or negatively impacts interpersonal relationships.

Departmentalization

The method an organization uses to divide its operations and functions into manageable sections based on task, geographic location, product, or service.

External Environments

All elements outside of an organization that can affect its performance and strategy, including economic, technological, socio-cultural, and legal factors.

Mechanistic Structures

Organizational frameworks characterized by rigorous procedures, clear hierarchies, and distinct roles, aiming for efficiency and predictability.