Market Testing the Stage of the New-Product Development Process That

question 25

Multiple Choice

Market testing the stage of the new-product development process that involves

• A) exposing actual products to prospective consumers under realistic purchase conditions to see if they will buy.
• B) making sales and profit projections on prototype products to make go-no-go decisions.
• C) conducting marketing research among a sample of consumers in the target market to determine which version of a new-product concept is deemed the best.
• D) independently run comparison tests with similar products currently in the marketplace to determine which one performs best.
• E) conducting safety tests to determine whether the new product meets the established requirements when it isn't used as planned.

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Definitions:

Early 20th Century

A historical period that extends from the year 1901 to 1940, marking the beginning phase of the 20th century.

1960s

A decade characterized by significant cultural, social, and political changes around the world.

Coercive Power

Power that is derived from the ability to punish or penalize others, often used as a means to achieve compliance or control.

Reward Power

The capacity to influence others by providing or withholding desired outcomes.