Which of the Following Is an Example of a Multiple

question 148

Multiple Choice

Which of the following is an example of a multiple products, multiple market segments strategy?

• A) College Football magazine selects different covers for essentially the same written content in order to appeal to different geographic markets in the United States.
• B) A new movie used several different movie trailers. One set of previews showed the action scenes in order to attract one audience and the other set showed romantic scenes to attract another audience.
• C) Ford manufactures SUVs for those who wish to carry lots of people and pickup trucks for those who wish to carry lots of cargo.
• D) Arm and Hammer Baking Soda can be used for baking and to remove odors from refrigerators and cat litter boxes.
• E) Johnson's Baby Oil is advertised as a skin softener for babies and as a makeup remover for women.

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Definitions:

Direction of Relationship

The pattern or trend that describes how two variables are associated with each other in a correlational study, indicating whether they move together in the same or opposite directions.

Self-Reported Stress

The personal assessment and reporting of stress levels by an individual, often used as a measure in psychological studies.

Positive Correlation

A relationship between two variables where an increase in one variable tends to be associated with an increase in the other variable.

Days of Work Missed

A measure of absenteeism, often used to gauge an individual's health or social adjustment issues.