Zappos' Original Target Market Customers Consisted of People Who Wanted

question 180

Multiple Choice

Zappos' original target market customers consisted of people who wanted all of the following except which?

• A) to receive quick delivery of their merchandise
• B) to buy sustainable shoes, accessories, and clothing
• C) to shop online in the convenience of their own homes
• D) to return goods for free if dissatisfied
• E) to choose from a wide selection of shoes

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Definitions:

Predictive Analytics

Employing data, statistical methods, and machine learning approaches to forecast future events by analyzing past historical data.

Prospective Customer

An individual who has shown interest in a product or service and is considered likely to become a customer in the future.

Hunters

Individuals or entities that seek or search for something, often with the aim to find and obtain or kill.

Salesforce

The division of a business that is responsible for selling products or services, often directly to consumers or through various channels of distribution.