A Market-Product Grid Is

question 181

Multiple Choice

A market-product grid is

• A) a visual representation of all products offered within a specific product class.
• B) a framework used to compare the relative market share of one firm's product offerings to those of its competitors.
• C) a technique that seeks opportunities by finding the optimum balance between marketing efficiencies versus R&D-manufacturing efficiencies.
• D) a framework used to relate the market segments of potential buyers to products offered or potential marketing actions by an organization.
• E) a technique that helps a firm search for growth opportunities from among current and new markets as well as current and new products.