The Annual Street & Smith's Baseball Magazine Had Exactly the Same

question 12

Multiple Choice

The annual Street & Smith's Baseball magazine had exactly the same stories but with 15 different covers to appeal to baseball fans in 15 of the U.S. regions. What is the basis of its market segmentation strategy?

• A) psychographic segmentation
• B) retail outlet segmentation
• C) demographic segmentation
• D) behavioral segmentation
• E) geographic segmentation

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Definitions:

Creditors

Individuals or entities to whom a company owes money or has financial obligations, typically arising from purchase of goods or services on credit.

Accounts Payable

A liability account tracking money owed by a business to suppliers or creditors for goods and services received.

Revenue Account

An account that records sales, services, or other income earned by a business.

Asset Account

Accounts on a balance sheet that represent the resources owned by a company, which are expected to provide future economic benefits.