One Marketing Action That Can Be Taken to Sell a Single

question 172

Multiple Choice

One marketing action that can be taken to sell a single product or service to multiple market segments is to

• A) develop and produce another version of the product.
• B) manufacture products that appeal to different markets.
• C) develop a new channel of distribution.
• D) purchase another firm that has additional products that would appeal to multiple markets.
• E) issue stock to fund additional research and development for new products.

---

Definitions:

Future Cash Flows

Projected cash earnings and outflows that a company expects to receive or pay out in the future.

Book Value

Book value is the net value of a company's assets minus its liabilities, often used to assess whether a company's stock is over or undervalued by the market.

Fixed Asset Turnover Ratio

This ratio measures how effectively a company uses its fixed assets to generate sales, calculated as net sales divided by average fixed assets.

Net Operating Income

A calculation used to analyze the profitability of income-generating real estate investments, which subtracts all operating expenses from all revenue generated from properties.