Variables That Are Based on Some Objective Physical (Gender, Ethnicity)

question 167

Multiple Choice

Variables that are based on some objective physical (gender, ethnicity) , measurable (age, income) , or other classification attribute (occupation) of prospective customers are used in which segmentation basis?

• A) personality
• B) usage
• C) needs
• D) demographic
• E) behavioral

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Definitions:

Gender Schema Theory

A theory suggesting that individuals learn about gender and develop their gender identity through the organization of previous knowledge into categories related to gender.

Gestalt Theory

A psychological approach emphasizing that the whole of anything is greater than its parts, often used in visual perception studies.

Social Learning Theory

A theory that suggests people learn new behaviors through observing and imitating the actions of others, as well as through personal experiences.

Gender Schemas

Cognitive structures that dictate how individuals interpret and process information based on perceived gender roles and identities.