There Are Five Steps Involved in Segmenting and Targeting Markets

question 11

Multiple Choice

There are five steps involved in segmenting and targeting markets. What should a marketer do after he or she has grouped products to be sold into categories?

• A) Create product groupings.
• B) Identify market needs.
• C) Take marketing actions to reach target markets.
• D) Develop a market-product grid and estimate size of markets.
• E) Form prospective buyers into market segments.

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Definitions:

Neuroscientists

Scientists specialized in the study of the nervous system and brain, working to understand its structure, functions, and disorders.

Nervous Systems

The network of nerve cells and fibers that transmits signals between different parts of the body, coordinating and regulating bodily functions.

Human Brain

The central organ of the human nervous system, responsible for processing sensory information, regulating bodily functions, and enabling cognition, emotion, and memory.

Taxonomy

The science of classification, especially in biology, where it concerns the classification of organisms into systematic categories.