College Dorm Residents Frequently Want to Keep and Prepare Their

question 94

Multiple Choice

College dorm residents frequently want to keep and prepare their own food and snacks to save money or have a late-night snack. However, their dorm rooms are often woefully short of space. MicroFridge marketers understand this and offer a single appliance with small refrigerator, freezer, microwave oven, smoke sensor, and a charging station for laptops and mobile phones targeted to these students. MicroFridge is most likely using which basis of segmentation?

• A) sociocultural segmentation
• B) psychographic segmentation
• C) geographic segmentation
• D) behavioral segmentation
• E) socioeconomic segmentation

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Definitions:

Air Quality

pertains to the cleanliness or pollution level of the air in a specific area, often measured by the concentration of pollutants.

Drinking Water

Water that is safe and clean for human consumption.

Economic Development

The process by which the economic well-being and quality of life of a nation, region, or local community are improved according to targeted goals and objectives.

Environmentally Harmful

Refers to actions or processes that negatively impact the environment, causing pollution, degradation, or destruction of ecosystems.