Product Positioning Is

question 119

Multiple Choice

Product positioning is

• A) an outdated concept that assigns product value by association with social class.
• B) the place a product offering occupies in consumers' minds on important attributes.
• C) the competitive advantage of one product over another.
• D) changing the place a product occupies in a consumer's mind relative to competitive products.
• E) a market-product grid with products in appropriate places used to identify potential untapped markets.

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Definitions:

Ownership

The legal right or title to possess, use, and dispose of property or an asset.

Fixtures

Items that were originally personal property but have been attached to real property in a manner that they are considered legally part of the real property.

Real Property

Land and any structures attached to it, such as buildings or houses, including the rights associated with ownership of the land.

Appurtenance

A legal term referring to an accessory or adjunct that is attached to and passes with the principal property.