The Primary Focus of Zappos' Initial Market Segmentation Strategy Was

question 9

Multiple Choice

The primary focus of Zappos' initial market segmentation strategy was to sell

• A) shoes and other products to people who will buy them online and like to use mobile technology.
• B) a wide selection of leather shoes and boots to high-end retailers.
• C) all types of shoes, accessories, and clothing to department and fashion discount stores for reasonable prices.
• D) Spanish novelties and accessories to organizations that typically resell them.
• E) shoes in its own retail stores to those who prefer face-to-face interaction.

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Definitions:

Formal Reasoning

The process of thinking logically and systematically about abstract concepts and problems.

Specified Clearly

Described or detailed in a clear and exact manner.

Probability

A measure of the likelihood that an event will occur, often expressed as a number between 0 and 1.

Event

An occurrence or happening, especially one of significance.