A 3M Researcher Worked with University Students to Develop the Post-It®

question 279

Multiple Choice

A 3M researcher worked with university students to develop the Post-it® Flag Highlighter. When his team evaluated the technical feasibility of the proposed design and determined whether the idea met the firm's objectives set earlier, at which stage of the new-product process was this product?

• A) idea generation
• B) screening and evaluation
• C) business analysis
• D) new-product strategy development
• E) concept testing

---

Definitions:

Schemas

Cognitive structures or frameworks that help organize and interpret information, based on past experiences and knowledge.

Hierarchy Of Needs

Maslow’s pyramid of human needs, beginning at the base with physiological needs that must first be satisfied before people can fulfill their higher-level safety needs and then psychological needs.

Physiological Needs

Basic physical requirements for human survival and health, such as food, water, shelter, and sleep, considered the foundation of Maslow's hierarchy of needs.

Self-Actualized

Achieving or meeting one's own abilities and potential, viewed as an inherent desire or requirement in all people.