Market Segmentation Refers to

question 5

Multiple Choice

Market segmentation refers to

• A)the philosophy that to do a truly excellent job of marketing,a company should concentrate on only one customer segment at a time.
• B)sorting prospective buyers into groups that are willing to pay more than the cost of production for a good or service.
• C)disaggregating prospective buyers from groups into segments of one (individuals)and then creating specific products that will satisfy this person's unique needs.
• D)aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action.
• E)the belief that it is possible to satisfy every customer's needs if you can identify the correct segment within which they belong.

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Definitions:

Maturity Date

The specified date on a financial instrument such as a bond or loan when the principal amount is due to be paid back in full.

Note Receivable

A financial asset representing a promise for future receipt of cash, often from loans or credit extended to others.

Factor

An element or condition that actively contributes to the production of a result, often used in the context of mathematics or economic analysis.

Accounts Receivable

The amount of money owed to a company by its customers for goods or services that have been delivered but not yet paid for.