Zappos' Original Target Market Customers Consisted of People Who Wanted

question 180

Multiple Choice

Zappos' original target market customers consisted of people who wanted all of the following except which?

• A) to receive quick delivery of their merchandise
• B) to buy sustainable shoes, accessories, and clothing
• C) to shop online in the convenience of their own homes
• D) to return goods for free if dissatisfied
• E) to choose from a wide selection of shoes

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Definitions:

Planning Budget

A budget developed for various levels of activity, forecasting revenue and expense figures based on different production or sales volumes.

Net Operating Income

The profit a company generates from its regular business activities, excluding deductions for interest and taxes.

Units

A measurement or quantity of something considered as a standard measure, in business often referring to a single item of a product.

Planning Budget

A budget prepared for a particular level of activity, often used as a benchmark for evaluating actual performance.