Zappos Offers Value to Its Customers by

question 21

Multiple Choice

Zappos offers value to its customers by

• A) offering the best selection of shoes and the best service to online shoppers.
• B) designing shoes for every type of occasion.
• C) dividing all their customers into two distinct segments: people shopping for low price and people shopping for style.
• D) offering the best access to fashionable shoes through multiple channels of distribution.
• E) maintaining the simplest method of pricing to make the purchase process easy.

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Definitions:

Shakyamuni Buddha

The historical founder of Buddhism, Siddhartha Gautama, who attained enlightenment and is known as the Buddha.

Liao Dynasty

A dynasty that ruled over parts of Northern China and Mongolia from 907 to 1125, known for its cultural diversity and significant contributions to Chinese art and architecture.

Northern Wei

A dynasty in China (386–535 AD) known for significant advances in art, especially in the development of Buddhist sculpture.

Longmen Caves

A series of Chinese Buddhist cave temples located in Luoyang, China, famous for their vast collection of statues and reliefs.