Nike Employs a ________ Strategy at Its Website,nikeid

question 19

Multiple Choice

Nike employs a ________ strategy at its website,nikeid.com,which allows customers to design a sneaker to their own personal specifications.

• A)product sampling
• B)product clustering
• C)mass customization
• D)usage segmentation
• E)psychographic segmentation

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Definitions:

Dividends Per Share

Dividends per share is a measure reflecting the amount of declared dividends for each share of common stock, revealing how much a company pays out in dividends relative to its share price.

Fiscal Year

A one-year period selected for accounting purposes, which does not necessarily correspond to the calendar year.

Stockholders' Equity

The residual interest in the assets of a corporation remaining after deducting its liabilities, representing ownership interest.

Paid-In Capital

The total amount of money that shareholders have invested in a company through the purchase of its stock.