College Dorm Residents Frequently Want to Keep and Prepare Their

question 94

Multiple Choice

College dorm residents frequently want to keep and prepare their own food and snacks to save money or have a late-night snack. However, their dorm rooms are often woefully short of space. MicroFridge marketers understand this and offer a single appliance with small refrigerator, freezer, microwave oven, smoke sensor, and a charging station for laptops and mobile phones targeted to these students. MicroFridge is most likely using which basis of segmentation?

• A) sociocultural segmentation
• B) psychographic segmentation
• C) geographic segmentation
• D) behavioral segmentation
• E) socioeconomic segmentation

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Definitions:

Contributory Negligent

The legal principle where a party can be found to have contributed to their own harm and, therefore, may have their compensation reduced or denied in a negligence claim.

Landrum-Griffin Act

U.S. legislation aimed at regulating labor unions' internal affairs and their officials, to ensure democracy, fiscal responsibility, and fair dealing within unions.

Union Officer

An individual elected or appointed to a position of authority within a labor union, responsible for representing and managing the interests of its members.

NLRB

The National Labor Relations Board, a federal agency overseeing the enforcement of U.S. labor laws regarding collective bargaining and unfair labor practices.