The Best Segmentation Approach for Business Firms Is the One

question 137

Multiple Choice

The best segmentation approach for business firms is the one that

• A) makes it easiest to reach the segment.
• B) maximizes the opportunity for future profit and ROI.
• C) recognizes different needs of buyers among different segments.
• D) recognizes similarities of needs of potential buyers within a segment.
• E) is simplest and least costly in assigning potential buyers to segments.

---

Definitions:

Quasi-Therapists

Individuals who may not have formal therapeutic training but provide support, guidance, or counseling in a therapeutic-like manner.

Group Members

Individuals who are part of a collective or team, sharing common goals, tasks, or interests within the group.

Rational-emotive Behavior Therapy

A form of psychotherapy that identifies irrational beliefs, challenges these beliefs, and encourages the adoption of more rational and realistic thinking.

Cognitive Therapy

A type of psychological therapy that involves identifying and challenging negative thought patterns to alter unwanted behavior patterns or treat mood disorders.