Airline Programs That Encourage Passengers to Repeatedly Use the Same

question 8

Multiple Choice

Airline programs that encourage passengers to repeatedly use the same airline focus on usage rate and employ a __________ strategy.

• A)rate of recurrence
• B)product utilization
• C)incidence
• D)frequency marketing
• E)consumption index

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Definitions:

Money Income

The total amount of monetary earnings received by an individual or group, including wages, salaries, bonuses, and other income.

Choice Set

A set of options available for a decision-maker to choose from in a given scenario.

Price Increases

The rise in the cost of goods or services compared to a previous time period.

Choice Set

A collection of all possible alternatives or options available to a consumer for making a decision.