Procter & Gamble (P&G) Decided to Skip a Generation of Consumers

question 158

Multiple Choice

Procter & Gamble (P&G) decided to skip a generation of consumers when it began to market Old Spice deodorant. The target market consists of men aged 18 to 34 years old (Generation Y) who don't remember the Old Spice brand sold to their grandfathers many years ago. P&G is using which type of segmentation variable?

• A) behavioral
• B) demographic
• C) lifestyle
• D) geographic
• E) psychographic

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Definitions:

Home Hospice Care

Supportive care provided at home for terminally ill patients, focusing on comfort and quality of life.

Independence Promotion

Strategies or interventions aimed at enabling individuals to act and make decisions autonomously, enhancing their self-sufficiency.

Comfort and Quality of Life

A state of physical, emotional, and social well-being, facilitated by interventions aimed at improving an individual's comfort and overall experience of life.

Home Health Agencies

Organizations that provide medical services and care in a patient's home, typically for convalescence or long-term care needs.