Which of the Following Statements Regarding Segmentation Bases Is Most

question 58

Multiple Choice

Which of the following statements regarding segmentation bases is most accurate?

• A) The identification of demographic variables is more objective than the identification of psychographic variables, which is more subjective.
• B) Marketers should use segmentation bases in this order to reduce potential costs: behavioral, demographic, psychographic, and geographic.
• C) The use of psychographic variables for segmentation is easiest for most consumer products.
• D) Behavioral segmentation is based primarily on personality.
• E) Geographic segmentation is rarely used today because of the Internet.

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Definitions:

Word Salad

A jumble of incoherent speech or text resulting from severe mental illness, like schizophrenia, characterized by a mix of words, phrases, or sentences not connected in a meaningful way.

Speech

The expression of thoughts and feelings by articulating sounds and words.

Disorder

A disruption of normal functions or systems, often referring to psychological or physical health conditions.

Selective Attention

The cognitive process of focusing on a particular object or task in the environment while ignoring others.