One Advantage of a Market-Product Grid Is That It Can

question 127

Multiple Choice

One advantage of a market-product grid is that it can be used to

• A) make cost-cutting decisions under conditions of uncertainty.
• B) screen many new-product ideas in order to select the one with the best long-run market potential.
• C) determine which target market segments to select and which product groupings to offer.
• D) select representative samples of consumers for marketing research studies.
• E) relate the product life cycle to consumer demand.

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Definitions:

Explaining Clearly

The practice of conveying information in a straightforward, uncomplicated manner to ensure understanding by the audience or receiver.

Negative Messages

Communications that convey disappointing, disapproving, or otherwise negative information to the recipient in a sensitive and careful way.

Experienced Communicators

Experienced communicators are individuals highly skilled in conveying messages effectively and appropriately across various mediums and interpersonal interactions.

Accept Blame

The act of taking responsibility for a mistake or failure.