During Its Market Segmentation Process for the Nike LeBron X

question 195

Multiple Choice

During its market segmentation process for the Nike LeBron X basketball shoe, which sells for more than $200 a pair, Nike decided to concentrate on affluent teens rather than members of high school basketball teams. This is an example of

• A)selecting target market segments to reach.
• B)forming products to be sold into groups.
• C)developing a market-product grid and estimating size of markets.
• D)taking marketing actions to reach target markets.
• E)forming prospective buyers into segments.

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