A Positioning Approach That Involves Seeking a Less-Competitive, Smaller Market

question 164

Multiple Choice

A positioning approach that involves seeking a less-competitive, smaller market niche in which to locate a brand is referred to as

• A) competitive repositioning.
• B) head-to-head positioning.
• C) differentiation positioning.
• D) downsize positioning.
• E) product repositioning.

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Definitions:

Amniocentesis

A medical procedure used in prenatal diagnosis to sample amniotic fluid using a needle inserted into the uterus, to test for fetal abnormalities and infections.

Chorionic Villus Sampling

A prenatal test where a sample of chorionic villi is taken from the placenta for genetic testing.

Amniocentesis

A medical procedure used in prenatal diagnosis, involving the extraction of a small amount of amniotic fluid to test for chromosomal abnormalities and infections.

CVS

Chorionic Villus Sampling, a prenatal test that involves taking a sample of the chorionic villi from the placenta to test for chromosomal abnormalities.