All of the Following Are Included in an Ideal Positioning

question 144

Multiple Choice

All of the following are included in an ideal positioning statement except which?

• A)the product category in which the offering competes
• B)the needs satisfied by the product
• C)the offering's unique benefits or attributes
• D)the anticipated or actual retail price of the product
• E)an identification of the target market

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Definitions:

Augmented Reality

An interactive experience of a real-world environment where objects in the real world are enhanced by computer-generated perceptual information.

Smart Speaker

A type of wireless speaker integrated with virtual assistant technology that offers interactive actions and hands-free activation through voice commands.

Ultimate Consumer

The end-user of a product or service who purchases or experiences it for personal use, not for resale or further production.

Augmented Reality

A technology that superimposes a computer-generated image on a user's view of the real world, providing a composite view.