It Is Not Recommended That a Firm Select a Target

question 175

Multiple Choice

It is not recommended that a firm select a target segment that

• A)would require entry in a global marketplace.
• B)requires more than one marketing action.
• C)has few competitors that target this same segment.
• D)is incompatible with its company's goals or objectives.
• E)has a growth potential that would require increasing the current workforce.

---

Definitions:

Disposable Income

The amount of money that households have available for spending and saving after income taxes have been accounted for. It is a key indicator of economic health and consumer spending.

Consumption

The consumption of products and services by families, an essential element in measuring a nation's Gross Domestic Product (GDP).

Savings

The portion of disposable income not spent on consumption of goods and services, often placed in a deposit account.

Disposable Income

Funds apportioned to households for saving and spending after the settlement of income taxes.