3M Company Executives Were Perplexed When the Company's Scotch-Brite Floor-Cleaning

question 83

Multiple Choice

3M Company executives were perplexed when the company's Scotch-Brite floor-cleaning product initially produced lukewarm sales in the Philippines. A Filipino employee explained that consumers generally clean floors by pushing coconut shells around with their feet. 3M changed the shape of the pad to a foot and sales soared. 3M changed its product in response to a Filipino

• A) custom.
• B) value.
• C) demographic pattern.
• D) belief.
• E) idiosyncrasy.

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Definitions:

Punitive Damages

Monetary compensation awarded in civil cases to punish the defendant and deter future similar acts.

Canadian Judicial System

The Canadian judicial system is composed of a series of courts ranging from local to Supreme Court levels, responsible for interpreting and applying the law in Canada.

Invasion of Privacy

Unwanted or unauthorized intrusion into someone's personal life, often resulting in distress, embarrassment, or harm.

Defamation

A false statement presented as a fact that causes injury or damage to the reputation of a person or entity.