Which of the Following New Products Is the Best Example

question 127

Multiple Choice

Which of the following new products is the best example of the lowest level of risk from the company's point of view?

• A)adding Ball Park Beef Franks with Cheese to the Ball Park Franks line
• B)moving from production of landline telephones to smartphones
• C)marketing the first Apple computer
• D)changing the formula from Coca-Cola to New Coke and then back to Coca-Cola Classic
• E)offering online marketing classes rebranded under a new college name

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Definitions:

Acquisition Transaction

A business deal where one entity purchases most or all of another entity's shares or assets to take control of that entity.

Fair Value

Fair value is a financial concept that estimates the price at which an asset or liability could be traded in an arm's length transaction between willing parties, in an open and unrestricted market.

Credit Balance

The amount of money in a financial account that represents a creditor's claim against a debtor; often seen in accounts payable or loan amounts.