Several Marketing Data Services Provide Information on Household Demographics and Lifestyle

question 153

Multiple Choice

Several marketing data services provide information on household demographics and lifestyle, purchases, TV viewing behavior, responses to promotions, and social media use. The principle advantage of these services is that

• A) one service can collect, analyze, interrelate, and present this disparate information.
• B) all data collection and analysis is computerized, so the results obtained are almost instantaneous.
• C) members of the firm can be included in the analysis of data, making the results more reliable.
• D) the service gets paid on a percentage basis; the better the information, the higher the fee.
• E) firms using these services get discounts if they share their customer data with competitors.

---

Definitions:

Overapplied Overhead

Occurs when the overhead allocated to products or services exceeds the actual overhead costs incurred.

Australian Accounting Standards

The set of principles and requirements that guide financial reporting and accounting practices in Australia, ensuring consistency and transparency.

Market Value

The current price at which an asset or service can be bought or sold in the open market.

Expensed

The process of recording costs as expenses in the income statement in the period in which they are incurred.