Figure 7-4: Question 9​

question 83

Multiple Choice

Figure 7-4: Question 9​
-Consider Figure 7-4: Question 9, which was part of a Wendy's survey that assessed fast-food restaurant preferences among present and prospective consumers. Which of the following statements most likely explains why Question 9 was included in the questionnaire?

• A) Wendy's wanted to know if children eat at its restaurants.
• B) Wendy's wanted to know why people have children under age 18 living at home.
• C) Wendy's can use these personal and household demographic characteristics to segment the fast-food market.
• D) Wendy's wants to know how much people earn so it knows whether it should take credit cards for purchases.
• E) Wendy's wanted to send these respondents coupons for the products that would appeal to them most.

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Definitions:

Libido

A term often used to describe sexual drive or desire.

Freudian Theory

A set of psychoanalytic theories developed by Sigmund Freud that emphasize unconscious processes, childhood experiences, and defense mechanisms in shaping personality.

Psychic Energy

A Freudian concept referring to the power stemming from innate drives and used by the mind for psychological activities.

Reaction Formation

A psychological defense mechanism where an individual acts in the opposite way to their unacceptable impulses, often exhibiting exaggerated behavior.