Marketing Teams Must Be Vigilant in Looking for Ways to Improve

question 45

Multiple Choice

Marketing teams must be vigilant in looking for ways to improve the analysis and results in order to learn lessons that might apply to future marketing research efforts. Evaluating the results of marketing research includes

• A) asking prospective customers if they are likely to buy the product during some future time period.
• B) requesting the firm's salespeople to forecast sales during a coming period.
• C) determining if the marketing research and analysis used to develop the recommendations was effective.
• D) collecting projections from all regional sales managers and making projections based on a region-to-region basis.
• E) collecting data from marketing experts about changes in the environment.

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Definitions:

Learning Theory

A conceptual framework describing how information is absorbed, processed, and retained during learning.

Scientific Method

A systematic approach to research where a problem is identified, relevant data is gathered, a hypothesis is formulated from these data, and the hypothesis is empirically tested.

Hypothesis

A specific prediction that can be tested, and proved or disproved.

Refuting

The act of disproving a statement or argument by presenting evidence or logical reasoning.