The Two Aspects of the Process for Evaluating the Results

question 210

Multiple Choice

The two aspects of the process for evaluating the results of a marketing decision are evaluating the decision itself and

• A) evaluating the sales results.
• B) conducting a SWOT analysis.
• C) evaluating the decision process used.
• D) beginning a new environmental scan.
• E) reallocating resources to become more efficient and effective.

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Definitions:

Devil's Advocacy

A critical thinking technique that involves arguing against a prevailing idea or decision as a way to explore alternative viewpoints and identify potential flaws.

Corporate Social Responsibility

The practice of companies taking responsibility for their impact on society and the environment, beyond legal and economic requirements.

Clean Air Law

Refers to legislation aimed at reducing air pollution to protect environmental and human health.

Noncompliance

The failure or refusal to act in accordance with laws, regulations, or prescribed standards, often leading to legal penalties or other consequences.