What Are the Five Steps in the Marketing Research Approach

question 178

Essay

What are the five steps in the marketing research approach?

---

Definitions:

Class

Class is a system of categorizing people based on their economic position or social status, often determined by occupation, income, and education.

Gender

The range of characteristics pertaining to, and differentiating between, masculinity and femininity, including societal roles and identity.

Max Weber

A German sociologist, philosopher, and political economist who made significant contributions to the development of sociology and the study of society, economy, and religion.

Social Stratification

The arrangement or classification of something, or people, into different groups or ranks based on factors such as class, race, or income.