Marketing Information Consists of Secondary and Primary Data

question 39

Essay

Marketing information consists of secondary and primary data. Define each of these types of marketing information. Give examples for secondary and primary data.

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Definitions:

Corporate

Pertaining to a corporation, which is a legal entity recognized by law as separate from its owners and having its own rights, privileges, and liabilities.

Corporate Veil

A legal concept that separates the identity of a corporation from its shareholders, protecting them from being personally liable for the company's debts or legal obligations.

De Facto Corporation

A business that operates as a corporation without formal legal acknowledgment but is treated as such for some purposes.

Corporation's Bylaws

The written rules for conduct of a corporation, detailing the rights and obligations of the directors, officers, and shareholders.