Figure 6-5 -Global Companies Have Five Strategies for Matching Products and Their

question 208

Multiple Choice

Figure 6-5
-Global companies have five strategies for matching products and their promotion efforts to global markets. According to Figure 6-5, E refers to which type of strategy?

• A) product extension strategy
• B) product adaptation strategy
• C) dual adaptation strategy
• D) product invention strategy
• E) communication adaptation strategy

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Definitions:

Cortical Lesion

Damage to the outer layer of the brain, known as the cerebral cortex, which can affect various functions depending on its location.

Agnosia

Agnosia is a neurological disorder characterized by the inability to recognize and identify objects, persons, or sounds, despite having intact sensory capabilities.

Camel

A large desert-dwelling mammal known for its ability to store water in its humps, making it highly adapted to arid environments.

Prosopagnosia

A neurological disorder characterized by the inability to recognize faces, also known as face blindness.