The Parthenon Evokes Strong Feelings from Consumers in Greece and Is

question 187

Multiple Choice

The Parthenon evokes strong feelings from consumers in Greece and is referred to as the "holy rock." Coca-Cola marketers did not expect that this ________, when used in a marketing campaign that replaced the columns with Coke bottles, would arouse such an angry response in that country.

• A) cultural symbol
• B) anthropomorphic code
• C) back translation
• D) semantic representation
• E) civil analysis

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Definitions:

Mother Teresa

An Albanian-Indian Roman Catholic nun and missionary known for her charitable work with the poor in Kolkata, India.

Moldings Process

The process of shaping materials using a rigid frame or model known as a mold.

Paid Tourist Attraction

A place of interest where visitors pay an admission fee to view or participate in activities.

Flew Home

Returned to one's place of residence by air travel.