Assume That the Perceptual Map in Figure 8-8 Is an Accurate

question 125

Multiple Choice

Assume that the perceptual map in Figure 8-8 is an accurate representation for adult consumers. A heavy consumer of mineral water is likely to think that mineral water is

• A) more nutritious than tea.
• B) more nutritious and a more adult-oriented beverage than milk shakes.
• C) a more adult-oriented beverage than nutritionally designed diet drinks.
• D) less nutritious and a more adult-oriented beverage than fruit-flavored drinks.
• E) a more adult-oriented beverage than sports drinks.

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Definitions:

Dim Lights

Reduced lighting conditions that result in lower illumination levels, often creating a relaxed or intimate atmosphere.

Bright Lights

High-intensity illumination, which can influence mood, visibility, and environmental ambiance.

Amplitude

The extent of a vibratory movement, measured from the mean position to an extreme, commonly used in physics to describe waves.

Pitch

The quality of sound governed by the rate of vibrations producing it; the highness or lowness of a tone.