Nescafé Coffee Is Marketed Using Different Coffee Blends and Promotional

question 209

Multiple Choice

Nescafé coffee is marketed using different coffee blends and promotional campaigns to match consumer preferences in different countries. For example, Nescafé generally emphasizes the taste, aroma, and warmth of shared moments in its advertising around the world. However, in Thailand, Nescafé is advertised as a way to relax from the pressures of daily life. This is an example of which type of global marketing product and promotion strategy?

• A) product extension
• B) product customization
• C) product adaptation
• D) dual adaptation
• E) dual integration

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Definitions:

American General

A high-ranking officer in the United States Army, Marine Corps, or Air Force, often commanding large military units or holding senior administrative positions.

Mexico City

The capital and largest city of Mexico, known for its rich history, culture, and significant influence in Latin America.

Abraham Lincoln

The 16th President of the United States, who led the country during the Civil War and issued the Emancipation Proclamation.

War With Mexico

Refers to the Mexican-American War (1846-1848), a conflict between the United States and Mexico, leading to the U.S. acquisition of territories in what is now the southwest United States.