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Figure 5-4
-Figure 5-4 shows the three buy classes encountered by organizational buyers. Column A is referred to as a
Biofeedback
A technique that teaches individuals to improve their health by controlling certain bodily processes that normally happen involuntarily, such as heart rate and blood pressure.
Muscle Relaxation
A process that leads to a reduction in tension in the muscles, often used as a stress management technique.
Toned Muscles
Muscles that have a firm appearance, usually as a result of consistent physical exercise and adequate nutrition.
Aerobic Exercise
Physical activity that improves cardiovascular health by increasing the heart rate and oxygen consumption over a sustained period.
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