Glow Pets, from the Makers of Pillow Pets, Are a Light-Up

question 222

Multiple Choice

Glow Pets, from the makers of Pillow Pets, are a light-up pillow product designed for young children. The pillows are colorful animals that produce a soft light for 20 minutes at a time and were produced for children with a fear of the dark. The company aired ads on various TV programs showing children being comforted and sleeping restfully with a Glow Pet, making parents and kids alike desire such a situation. The content of the advertising's message most likely focuses on which stage of the consumer purchase decision process?

• A) problem recognition
• B) information search
• C) alternative evaluation
• D) purchase decision
• E) postpurchase behavior

---

Definitions:

Time-Consuming

Describes a process or task that requires a considerable amount or length of time to complete.

Visual Plan

A representation of strategies and goals in visual formats, such as charts, graphs, or diagrams, to facilitate understanding and communication.

Business Model Canvas

A strategic management template used for developing new or documenting existing business models. It outlines nine key segments including customer segments, value propositions, and revenue streams.

Business Idea

A concept that can be used for commercial purposes, usually centering around a product or service that can be offered for money.