Cognitive Dissonance Refers to

question 165

Multiple Choice

Cognitive dissonance refers to

• A) feelings of guilt for purchasing a product or service that was not consistent with a consumer's moral or ethical beliefs.
• B) feelings of discomfort associated with purchasing something purely for the sake of prestige.
• C) the feeling of postpurchase psychological tension or anxiety consumers may experience when faced with two or more highly attractive alternatives.
• D) feelings of discontent after a purchase has been made when the product fails to perform up to expectations.
• E) feelings of discontent before a purchase has been made when the customer finds out that he or she paid more for the product than necessary.

Identify the unique challenges associated with consuming podcasts.

Apply the three-step writing process to the creation of podcasts.

Evaluate the importance of structure elements (previews, transitions, reviews) in podcasts.

Determine the best practices for scripting and preparing podcasts.

---

Definitions:

Last-In, First-Out

An inventory valuation method where the most recently produced items are the first to be expensed, often used in industries where inventory items are indistinguishable.

Lower-Of-Cost-Or-Market

The lower-of-cost-or-market rule is an accounting principle requiring companies to record the cost of inventory at the lower value between its original cost and current market price.

Market Decline

A reduction in the overall value of the market, often indicated by decreases in stock prices and market indexes.

Lower Of Cost

is an accounting principle requiring inventory to be recorded at the lower of either its historical cost or current market value, ensuring assets are not overstated.