The VALS Framework Segments Consumers Based on

question 145

Multiple Choice

The VALS framework segments consumers based on

• A) their primary motivation for buying products and their resources.
• B) their demographics.
• C) their product usage, age, and gender.
• D) where they live.
• E) their media usage and their demographics.

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Definitions:

Draws Arms

Refers to the action of pulling one's arms towards the body or towards another object or person.

Months

Periods of time in the calendar year, each typically lasting about 30 to 31 days.

Vocalizes

The act of producing sound or speech, often used in the context of how organisms, including humans, express themselves audibly.

Cools, Babbles

An expression indicating the early stages of an infant's vocal development characterized by making cooling and babbling sounds.