Consumers Can Learn Through Thinking, Reasoning, and Mental Problem Solving

question 328

Multiple Choice

Consumers can learn through thinking, reasoning, and mental problem solving without direct experience, which is called

• A) stimulus discrimination.
• B) cognitive learning.
• C) attitudinal learning.
• D) stimulus generalization.
• E) behavioral learning.

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Definitions:

Degrees of Freedom

A statistical property that describes the number of values in the final calculation of a statistic that are free to vary.

Mean Square

The average of the squares of the differences between observed values and the values predicted by a model.

Treatments

Different levels of a factor.

SSTR

Sum of Squares due to Treatment, representing the variation attributable to the treatment or intervention in an ANOVA test.