A Consumer's Subjective Perception of How a Product or Brand

question 262

Multiple Choice

A consumer's subjective perception of how a product or brand performs on different attributes based on personal experience, advertising, and discussions with other people are referred to as

• A) values.
• B) attitudes.
• C) beliefs.
• D) predispositions.
• E) opinions.

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Definitions:

Irish Immigrant

An individual originally from Ireland who has moved to another country to live, especially noted during the 19th and early 20th centuries to the United States due to famine and economic reasons.

Wage Earners

Individuals who are compensated for their labor with salaries or wages.

Artisan

A skilled craftsperson who makes products by hand, often with traditional methods.

Factory Worker

An individual who works in a manufacturing facility, responsible for operating machinery, assembling products, or supervising production processes.