Which of the Following Statements About the VALS Framework Is

question 296

Multiple Choice

Which of the following statements about the VALS framework is false?

• A)Consumers are inspired by one of three primary motivations-ideals,achievement,and self-expression-that give meaning to their self or the world and govern their activities.
• B)Consumers are motivated to buy products and services and seek experiences that give shape,substance,and satisfaction to their lives.
• C)The VALS framework seeks to explain why and how consumers make purchase decisions.
• D)The VALS framework identifies eight consumer segments.
• E)A consumer's gender and age have a direct effect on placement within a VALS consumer segment.

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Definitions:

Hospice Care

Specialized care designed to provide support and comfort to people in the final phase of a terminal illness.

Prison Hospice Programs

End-of-life care programs within prison settings, designed to provide palliative care to terminally ill inmates with the assistance of fellow inmates trained as caregivers.

Acupuncture

A form of traditional Chinese medicine that involves the insertion of thin needles into specific points on the body to alleviate pain and treat various health conditions.

Energy Flow

The transfer and transformation of energy within an ecosystem, from the sun through various organisms via food chains and food webs, and its eventual dissipation as heat.