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According to the textbook, several new technologies are expected to have dramatic impacts on marketing. Among those cited are
Absolute Deprivation
Is a condition of extreme poverty.
Contagion Theory
A theory in sociology and psychology that explains how ideas, attitudes, and behaviors spread through populations as if they were infectious diseases.
Frame Alignment Theory
A sociological theory that explains the process by which individuals with similar values and beliefs align their activities and movements, often in the context of social movements.
Strain Theory
A sociological theory that posits individuals may resort to criminality due to pressures or strains from societal expectations and the inability to achieve them through legitimate means.
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